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Your Identity Represents Our Identity.

​Your Brand Creates Our Brand.

What We Offer:      

Branding

  • Visual Identity

  • Web Design

  • Insights & Analytics

  • Trademark & Name Creation

  • Clinical Trial Branding

  • Strategic Marketing & Advertising

  • Insights & Analytics

  • Field Marketing

  • Marketing Collateral's

  • Promotional Items

  • Event Media

  • Event Planning & Assistance

  • Admissions Streamlining & Support

  • Reimbursement Maximization

Marketing

  • Press Management

  • Crisis Managment

  • Reputation Management

  • Executive Profiling

  • Media Relations

Public Relations
Social Media Network

  • Social Media Marketing Strategy

  • Implementation Guidelines

  • Social Media Audit

  • Competitive Analysis

  • Social Profile Creation

  • Blog Design, Setup and/or Optimization

  • Community Monitoring

Search Engine Optimization

  • Keyword Research

  • Meta Data Alterations

  • Front Page Content Consultation

  • Internal Text Link Modifications

  • Content Writing

  • Setup and Implementation of Google Analytics / Google Webmaster Tools

  • Bing Webmaster Tools

  • Ranking / Status Reports

How Long Will It Take?

​How long will your rebranding initiative take? That’s a fair question, and one that can be a considerable source of anxiety. Unfortunately, this question doesn’t have a simple answer.

Many variables affect the equation, not the least of which is the scope of your program.

​​Here are a few areas that affect timing:

  • ​The size of your organization (Larger firms take longer)

  • The number of decision makers (Fewer is faster)

  • The amount of research required

  • The scope and number of marketing deliverables

  • The scale of your internal launch

  • Is a new name required? (Naming can take a great deal of time)

  • Does everything have to receive legal’s approval? (A problem for highly regulated firms)

  • Good pictures​ (Bad pictures could take down a beautiful design)

  • Text creation

Another factor that affects the overall timeline is how many individual projects can be undertaken simultaneously.

Some tasks have to be taken sequentially (Example: 1 Research; 2. Positioning; 3. Tagline).

Others can be worked on concurrently (Example: website, brochures, style guidelines).

Scenario 1

Firm Size: Small

​Time: 3 - 5 weeks

Needs: Research, positioning, messaging, logo, website design & development.

Scenario 2

​Firm Size: Small | Medium​

Time: 1- 2 months

Needs: Research, positioning, messaging, logo, tagline, website design & development, basic brand style guidelines.

Scenario 3

Firm Size: Medium​

​Time: 3 - 4 months

Needs: Research, positioning, messaging, logo, tagline, website design & development, multi-piece collateral design & writing, messaging architecture, expanded brand style guidelines, marketing plan.

For large firms, the timeline can be similar if the number of decision-makers is small. If consensus is required among multiple partners and offices, the process can take twice as long, or longer.

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